Lani is a graphic designer and digital marketer born and bred in the Bay Area. Their work is largely influenced by their immigrant family; the flea markets they grew up going to; family parties drenched in the scent of carne asada; jazz, funk, latin, and soul music album covers; and the cultural diversity of the Bay Area.
In 2017 they co-founded Backtalk Videográfica, a design studio specializing in graphic design and cinematography for films. Their work has supported films that have premiered at the Sundance Film Festival and on platforms such as The Atlantic, PBS, and Topic. After 8 years as a freelance entrepreneur, they have expanded their practice into digital marketing, bringing their visual storytelling expertise to paid advertising, brand governance, conversion-focused design, and AI search optimization. They hold an M.A. in Media Studies and a Graduate Certificate in Documentary Media Studies from The New School, and a B.A. in Sociology from San Francisco State University. Lani is currently open to full-time graphic design and digital marketing opportunities.